About
    Our Ambition

    Turning threat intelligence
    into action - faster than anyone else.

    Experience that delivers results

    Experience that delivers results

    Hive Brand Protection brings together experienced experts in online brand protection from around the world.

    The company was founded by the team behind Yellow Brand Protection and ZERO - two brands built to uncover, expose and dismantle counterfeiting and digital brand abuse at scale. Over the years, our technology automatically surfaced a very high volume of seller connections and infringer insights, powered millions of takedowns, and served numerous global brands and platforms across marketplaces, websites and emerging digital channels - from building evidence online to driving offline enforcement actions.

    That experience shapes everything we build at Hive.

    Our ambition is simple: combine powerful technology with deep operational expertise to help companies protect their brands across today's complex digital landscape.

    Technology built for real enforcement

    Technology built for real enforcement

    Online brand abuse moves quickly.
    Infringers adapt. Platforms evolve. New channels appear.

    Stopping infringement requires more than monitoring.

    Hive combines a powerful brand protection platform with experienced analysts and investigators who ensure that cases move forward until they are resolved.

    Technology identifies the threats.
    Experts make sure they disappear.

    Global reach. Local expertise in China

    The reality of online counterfeiting is clear: much of the problem originates in China.

    That is why Hive is establishing a dedicated operations center in Xi'an from the start.

    Our China presence enables deeper analysis, faster investigations and stronger enforcement capabilities on Chinese platforms - where many infringements begin.

    Global brand protection requires local expertise.

    Transparency and accountability

    Brand protection only works when clients trust the process.

    At Hive, transparency and service are fundamental to how we operate. We believe in being honest about what we see, transparent about what we do and accountable for moving cases forward.

    Our clients know what we detect, what we act on and how we deliver results.

    Because effective brand protection is built on trust.

    Our mission

    A safer internet. A better society.

    Counterfeiting and digital brand abuse harm companies, consumers and the integrity of digital commerce.

    By helping brands protect their products, their customers and their reputation online, we contribute to a safer internet for everyone.

    Built by experience.
    Driven by results.

    Hive Brand Protection combines technology, intelligence and global enforcement expertise to protect brands in the digital economy.

    We protect every brand as if it were our own.

    Brand abuse affects brands far beyond lost marketing performance.

    Revenue loss

    • Marketing spend diverted to competitors exploiting brand assets
    • Price erosion driven by unauthorized use of brand equity in ads
    • Consumer traffic lost to abusive content and misleading listings

    Brand damage

    • Consumer trust eroded by misleading brand associations online
    • Brand perception weakened by poor-quality content exploiting brand assets
    • Long-term dilution of trademark value and overall brand equity

    Customer trust

    • Confusion about which sellers and products are officially endorsed
    • Loss of consumer confidence in brand communications and advertising
    • Increased customer support burden from abuse-related consumer complaints

    Talk with one of our experts.